The Tottenham Hotspur Stadium hosted an NFL match between Oakland Raiders and Chicago Bears on Sunday and fans have been praising Daniel Levy for its success.
And the main reason for their plaudits is Levy’s decision not to sell off the naming rights for the stadium.
It seemed an interesting choice before as it meant he ignored a lucrative revenue stream, but now the name of Tottenham Hotspur has been broadcast across the USA, there is a new audience and more people are aware of the club.
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That should help to build Spurs’ reputation abroad and with it more commercial opportunities should arise to increase other sources of revenue for the club, and therefore Levy’s decision to think long-term could pay off.
Some supporters have praised the genius of Levy for the income garnered from the match, acknowledging that the length of matches allows for increased sales in food and drink.
On the pitch things may not be working well for Spurs but if they can continue to work efficiently off the field, there should be long-term foundations for success.
Here is some of the fan reaction praising Levy for his business strategy.
